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Who We Are
Dave and Gail Liniger
founded RE/MAX in Denver,
Colorado in 1973. Upset with
the bad name that poorly
trained novices and casual
part-timers were giving the
real estate profession, the
Linigers started RE/MAX as a
real estate company that
would limit itself to hiring
only full-time, experienced
professionals. They wanted a
company where homebuyers and
sellers could walk into any
office in any market,
confident they would receive
the level of professional
service that a transaction
of such magnitude demands.
What began in 1973 as "a pad
of paper and a dream" is now
a global real estate
franchise network that
spreads across the world.
Along the way, RE/MAX
fundamentally changed the
way the real estate industry
conducts business.
In an industry rife with
mergers and acquisitions,
RE/MAX is the only major
real estate network still
owned and directed by its
original founders.
Home of the Best Agents®
By attracting the industry's
best agents and providing
them with training, support
and the freedom to run their
business, the RE/MAX network
has a sales force second to
none. RE/MAX Associates
average more sales per agent
and hold more professional
designations than other
salespeople. They have set
industry heights in
productivity by mastering
the latest technologies,
sales strategies, marketing
innovations and business
systems.
Premier Market Presence®
RE/MAX's market share has
grown continuously since
1973. This success arises
from RE/MAX following a
simple formula; combining
quality, professional agents
with its global brand
awareness, premier web
presence, high customer
satisfaction and local
community involvement.
RE/MAX advances its growth
by following a simple
philosophy that "Everybody
Wins."
Premier Customer
Satisfaction
The success of the RE/MAX
network depends on each
RE/MAX Associate providing
unparalleled satisfaction to
each of his or her
customers. Advanced
education, technological
expertise, and experience
all translate into quality
customer service and network
growth, a real win-win
result.
RE/MAX is one of the
World’s Most Recognized Real
Estate Brands
The combined promotion of
the RE/MAX brand by RE/MAX
and its worldwide sales
force has made the RE/MAX
brand with its red, white,
and blue balloon one of the
most recognizable business
brands in the world. RE/MAX
also has the world's largest
balloon fleet to help
promote its brand awareness.
The RE/MAX Technology
Edge
Throughout its history,
RE/MAX has been on the
forefront technologically
and was one of the first
real estate organizations to
establish an Internet
presence. To help its sales
associates become better
educated, RE/MAX provides
all associates with quality
on-line or satellite
training. In 2006, RE/MAX
updated remax.com to be the
industry’s first nationwide
network of publicly
accessible web sites to
display all MLS residential
homes for sale in the US.
Lead Street, the industry’s
premier real estate lead
generation system, available
exclusively to its sales
associates at no charge, is
integrated with remax.com’s
property search.
The RE/MAX Concept:
RE/MAX stands for "real
estate maximums."
In exchange for paying a
management fee and a share
of the monthly office
overhead, RE/MAX Associates
keep the maximum allowed
amount of their commissions
and receive the many
benefits of RE/MAX programs
and services.
By offering Associates
maximum commissions and
maximum career freedom,
RE/MAX influenced
competitors to re-examine
and adjust their own
policies toward sales
agents, thus dramatically
changing the industry.
More than 30 Years Above
the Crowd and
Now Approaching 140,000
Associates
Since 1973, the RE/MAX
network has achieved
continuous annual growth.
Today, the RE/MAX network is
quickly approaching 140,000
associates in over
 70
countries and territories on
six continents. Young in
years but mature in
experience, RE/MAX looks
ahead to even greater
development and success in
its next 30 years.
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